About Company
Founded in 1851, E.Wedel has long been a symbol of quality and innovation in the world of confectionery. Over the past century and a half, the brand has grown from a single chocolate shop in Warsaw into a beloved name in Poland and beyond. Today, E.Wedel is embarking on an exciting journey of global expansion, bringing its rich heritage and delectable treats to new markets around the world.
From the very beginning, E.Wedel has been dedicated to using the finest ingredients and innovative techniques to create exceptional products. This commitment to excellence has remained unchanged, even as the company has expanded and evolved over the years.
Wedel’s extensive range of chocolate products caters to a variety of tastes and preferences. Here are some of the brand’s most popular offerings:
1. Ptasie Mleczko®: These iconic marshmallow treats come in various flavors, including vanilla, lemon, and salted caramel, all covered in rich E.Wedel chocolate.
2. Wedel Chocolate Bars: Available in a wide range of flavors, from classic milk chocolate to various combinations like dark chocolate with cherry filling or panna cotta filling.
3. Wedel Torcik Wedlowski: A signature E.Wedel cake made with layers of delicate wafers and chocolate, often beautifully decorated. You can personalize the signature as you wish and get a personalized gift for someone.
4. E. Wedel Pralines: Luxurious chocolate pralines filled with a variety of creamy or alcohol centers, perfect for gifting or indulging. The wide range of occasions all over the world is a great reason to give place to E.Wedel’s pralines.
E.Wedel’s successful global expansion can be attributed to several key strategies:
At the heart of E.Wedel’s expansion strategy is a commitment to quality. The company ensures that all products, regardless of where they are sold, meet the highest standards of taste and craftsmanship.
E.Wedel recognizes that each market is unique. The company invests in understanding local consumer preferences and adapts its product offerings accordingly. This approach has helped E.Wedel to create a loyal customer base in new markets.
Strategic partnerships with local distributors and retailers have been crucial to E.Wedel’s success. These partnerships help to ensure that E.Wedel’s products are readily available and well-promoted in new markets.
E.Wedel leverages innovative marketing techniques to build brand awareness and connect with consumers. From engaging social media campaigns to participation in international trade shows, E.Wedel’s marketing efforts are designed to showcase the brand’s rich heritage and exceptional products.
Contact person:
Karolina Przygońska
mob. +48 697 890 901
email: karolina.przygonska@wedel.pl
