On 16-18 November 2024, the National Support Centre for Agriculture (KOWR) organised for the first time the national stand at the Food Service & Hospitality Expo fair in Bucharest.
The stand organised under the “Poland tastes good” brand was the presentation platform for the products of 10 Polish agri-food companies. The visitors had the opportunity to familiarise with the diversified offer presented by the experienced Polish food and beverage exporters. Frozen fruits and vegetables, juices and concentrates, jams, teas, chocolate products and other confectionery products, dairy, milk powders, seafood, organic and vegan products, prepared dishes and semi-products for the dairy, confectionery and bakery industries, among others, were promoted in Bucharest.
The Bucharest fair is focused on intensification of B2B contacts between the food producers and distributors and the HoReCa sector. This-year, 4th edition of fair attracted approx. 250 exhibitors, including 60 from outside Romania, and more than 20 thousand visitors, mostly food traders and distributors.
On the second day of fair, the Polish stand was visited by the Ambassador of the Republic of Poland in Bucharest – Mr Paweł Soloch.
After the launch of political transformation in the early 1990s, the Romanian economy has been developing in a different pace compared to the economies of the remaining Central and Eastern Europe states. Current economic indicators of Romania reflect dynamic changes taking place in recent years and the benefits from the accession of the country to the EU. According to Eurostat data, GDP per capita reached 80% of the EU average in 2023, both in Romania and in Poland. In this context, both countries are ranked higher compared to among others: Hungary, Croatia, Slovakia, Latvia, Greece and Bulgaria. Inflation and unemployment rates are currently at the level of approx. 5.5%.
The Romanian market features high commercial capacity and is perceived as attractive by the Polish companies. The advantage of the Polish companies willing to enter the Romanian market is the good brand of Poland in Romania and price competitiveness of the Polish products.
